Choppies is the leading supermarket chain in Botswana targeting the lower to middle-income sectors of Society but increasingly attracting upper middle class consumers.
The supermarket retail offering includes leading international food brands and fast moving consumer goods (FMCG) products as well as Choppies’ own private label for value-minded consumers. The private label goods are high quality, affordable products in categories ranging from food and beverages to home cleaning and currently comprise 16% of sales in Botswana.
In South Africa we are finalising plans to increase the range of private label products.
In Zimbabwe we have recently introduced new brands in the form of private label products.